PR & Editorial Photography-The Color Run 2016
‘The Color Run’
Last weekend I was at the NEC near Birmingham covering ‘The Color Run’ for one of its main sponsors. I was providing reportage photography of the event, capturing all the action from start to finish, the fun, the smiles and the colour as well as pr photography of the activities on the sponsor’s stand at the end of the run.
If you haven’t seen the Color Run before it basically involves thousands of fun runners, who start the event in clean white t shirts or fancy dress, getting showered in different coloured powder as they progress around the course. The runners finish at a giant rave style party which results in a free for all of coloured powder throwing.
Sounds like fun?…well not if you are a photographer trying to protect many thousand pounds with of camera equipment from the all invasive coloured powder!
After accepting the commission I did a bit of research and discovered numerous horror stories of photographers having their kit completely written off after covering previous Color Runs. Getting close enough to the action to get great pictures of what was obviously going to be a very photogenic event while not trashing my equipment was the challenge. The answer was to invest in the kind of weatherproof camera protection usually used by sports photographers battling the worst that the British weather can throw at them.
So on a warm overcast August Saturday I found myself and my cameras wrapped up head to toe in a waterproof (and hopefully powder proof) outfit, surrounded by thousands of runners dressed for the summery conditions and quite a few photographers who hadn’t taken the same precautions as me.
Well all I can say is that I am glad that I did wrap up as the amount of colored powder and dust in the air was incredible, my protective layer was absolutely covered as well as any bits of my face that were exposed…I pity the poor photographers I saw with cameras and lenses caked in powder, they are probably still trying to clean them now!